advertising regulations exist in order to quizlet

Although the burden is on the government to disprove the advertiser's claim, it is always helpful for an advertiser to offer proof to substantiate advertising copy. Freud defined the healthy adult as one The consent agreement is merely a promise not to do something in the future. A life insurance policy sold in Louisiana can be contested by the insurer only during the first ____ years of the contract. -actively insured Acme Tire is developing an advertising campaign that will claim cars with its new RX model stop 25 percent faster on wet pavement compared to other brands of tires. In the past, after the commission issued a cease and desist order, businesses frequently attempted to undertake practices that fell just outside the narrow boundaries of the order. Web1) advertising must be truth and not misleading, with misleading ads sweeping up those in which relevant info is omitted, those that imply something that's not true and those in The media cannot refuse to accept advertising for an entire product class such as hard liquor. _____ are industry-wide rules used by the Federal Trade Commission that define unfair or deceptive practices. -commissioner's name, the new jersey life and health guaranty association protects life insurance death benefit claims up to.. B. selective exposure. Which type of life insurance policy is this? The FTC program that requires an advertiser who is found guilty of false or misleading advertising claims to run ads to rectify the situation is known as: The endorsement can be communicated by a verbal message, demonstration, picture or likeness, signature or other identifying personal characteristic or the seal of an organization. Media can refuse to accept or restrict the timing of ads that violate standards of truth or good taste. Staff attorneys at the FTC will issue a complaint against the advertiser, and a hearing will be held before an administrative law judge. Ads must tell they truth, not mislead (either by sins of omission or sins of express or implied misrepresentation) and be backed up with prior substantiation. Bureau of Compliance D. the FTC may charge Acme with using puffery, which is an illegal form of advertising. the New Jersey Temporary Disability Benefits Law. provides non-occupational disability benefits. The agency has never outlined a hard-and-fast policy regarding when corrective advertising will be used. NAD recommended that Gillette stop using "MoistureRich" in both the product name and as a descriptor when used in isolation in phrases such as "Treat Your Skin to MoistureRich." Direct-response advertisers that use the U.S. mail to deceive consumers by marketing get-rich-quick schemes fall under the jurisdiction of the: Misinterpretation Congres held hearings on the matter. If an ad represents, wither directly or by implication, that the endorser is an expert, then the endorser's qualifications must in fact give him or her the expertise that he or she is represented as possessing with respect to the endorsement. * The National Advertising Division and the Child Advertising Review Unit, divisions within the Better Business Bureau, are the primary agents for this self-regulation. The _____ is sponsored by the Electronic Retailing Association (ERA), although it works independently of the ERA to create an unbiased self-regulatory system. The regulation of deceptive or untruthful advertising is a large and difficult task policed by the advertising industry itself, the mass media and various governmental agencies. C. regulation, restriction, and reconstruction. WebA) It is effective in situations in which competitors are able to undercut prices easily. WebWhen the Commissioner of Insurance requests a producer's business records, the must be produced. WebStudy with Quizlet and memorize flashcards containing terms like Consumer protection laws regulate all of the following except: a. unfair trade practices. Chevron contended its products were just as good as Texaco's. the role of the federal government was expanded when Medicaid was established by allowing the state to Commercial speech is most accurately defined as: The law is not designed to protect the foolish or the "feeble minded," the commission has noted. Ch 20 Flashcards | Quizlet demonstrate full and truthful disclosures to the public james is the insured on a life insurance policy where his age was misstated on the The government justified the rule by arguing that it sought to discourage young drinkers from buying a particular beer or malt liquor because it had the highest alcohol content. A. Newspapers, magazines, broadcasting stations, online service providers and other mass media all have rules that more or less regulate the kind of advertising they will carry. -name *Recently some consumer class-action lawsuits have netted huge settlements.*. protects insured from insurance company insolvency. it is basically when articles or tv programs are sponsored by companies or products or service (like how American Idol judges always drank from coke bottle or snapple bottles). Mass Media Law Chapter 15: Regulation of Advertising - Quizlet Unfairness The issue of truth and deception in such ads gained both public and congressional attention in 2008 when Pfizer, Inc. canceled commercials for its Lipitor cholesterol pill that featured Robert Jarvik, an artificial heart pioneer. E. selective disclosure, As per FTC, _____ occurs when qualifying information necessary to prevent a practice, claim, representation, or reasonable belief from being misleading is not disclosed. Although many products and services are sold locally only, nearly every conceivable advertising medium is somehow affected by or affects interstate commerce. false According to deontological thinker Kant: I. demonstrate full and truthful disclosures to the public. He drives every day and never drives the same car two days in a row. A. defined commercial speech. C. Electronic Retailing Agency. D. Federal Trade Commission -person's net income D. Advertising deregulation Misinterpretation Federal Trade Commission All of these are included in the DTPA under trade and commerce . Bureau of Economics These guidelines spring from a variety of concerns. C. American Association of Advertising Agencies B. FTC Act A. B. Food and Drug Administration D. FDA Act Chapter #19: Louisiana Laws and Rules Flashcards | Quizlet _____________________________ (______): This agency describes itself as the children's arm of the advertising industry's self-regulation program, and it evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its "Self-Regulatory Guidelines for Children's Advertising" and relevant laws. a life insurance policy written on one contract for two people in which it is payable upon the first death is called.. -insurance company, an insured's status under social security can be described as.. D. National Association of Attorneys General A. uses puffery. Quizlet A. commercial speech. C. Bureau of Alcohol, Tobacco and Firearms -indemnity When an advertisement conveys more than one meaning to a reasonable consumer, one of which is false, the seller is liable for the misleading interpretation. Advertising Regulations Flashcards | Quizlet -insurers Significant omission of important information Ch. 20 Regulation of Advertising and Promotion - Quizlet It is not uncommon that an advertisement is ___________ because of economic interests. D. Bureau of Consumer Protection -survivorship, in contrast to a guaranteed renewable policy, a non cancellable policy B. providing full disclosure. Federal Trade Commission f(x)=(x5)(12x). 30. New Jersey Laws and rules Flashcards | Quizlet In addition, the FTC made it clear that the "opt-out" mechanism, used by a commercial sender cannot require a recipient to take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from that sender. E. puffery, unethical. Postal Service A. A. FTC Act Five commissioners, each of whom is nominated by the president of the U.S. to serve a 7-year term, head the FTC. C. Bureau of Alcohol, Tobacco and Firearms Texaco claimed its ClearSystem gasoline cleaned car engines, boosted mileage, and reduced pollution emissions better than any other gas. In 2008 legislation was signed under which numbers placed on the list remain on it permanently unless consumers specifically request a number's removal by calling 1-800-382-1222. C. contradictory option A. The high court has granted states fairly extensive authority to regulate advertising for professional services by individuals like doctors, lawyers, dentists and others. A licensed producer MUST be __________ by an insurer to be Webset criteria of regulating advertising. an agent is required to keep replacement forms on file for at LEAST __ years.. a producer who sells an individual life insurance policy in new jersey MUST deliver to the policy owner a(n), contain content approved by the commissioner, the names of the insurance companies represented by the producer -very easy for FTC to obtain B. In some cases it is not easy to distinguish political speech from commercial speech, as courts recently have observed. Yes, as long as the disclosure requirments are reasonably related to the government's interest in preventing deception of consumers. Congress decided a special agency was needed to stop unfair business practices. In addition, political robocalls--a major source of annoyance for many during the 2012 election year--and robocalls from charities seeking donations are permissible. C. not requiring consumers to make a purchase as a condition for entering. D. Television is the most carefully scrutinized of all forms of advertising. WebThe Telephone Disclosure and Dispute Resolution Act of 1992 requires FTC to promulgate regulations concerning advertising for, operation of, and billing and collection procedures for, pay-per-call or "900 number" telephone services.The regulations must include certain provisions, such as price disclosure requirements, mandatory warnings on services E. Sherman Antitrust Act. B. speech that promotes a commercial transaction. which of the following statements is true? -The size of damage awards skyrocketed. Also, the time factor works in the advertiser's favor. E. Association of American Publishers, Which of the following is the appellate unit of the National Advertising Review Council? C. not require that consumers make a purchase of one of their products as a condition for entering the sweepstakes. -keep replacement records on file for at least 10 years 4. C. coercion Two divisions of the Better Business Bureau's National Advertising Review Council that provide advice to advertisers: reviews national advertising for truthfulness and accuracy, and it provides a form of alternative dispute resolution for companies that is cheaper than litigation, evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy, and consistency with its "Self-Regulatory Guidelines for Children's Advertising" and relevant laws, a variety of federal agencies are empowered to enforce consumer protection laws; FTC and FDA, the primary agent of the govt; nearly 100 years old; it polices unfair methods of business competition and protects consumers from deceptive advertising, responsible for protecting public health and ensuring that products like cosmetics, drugs and food are honestly and accurately represented to the public. C. Federal Communications Commission A very frustrating, and often expensive, scenario for both an agency and its client occurs when: B. puffery has detrimental effect on consumers' purchase decisions. If either of the last two events occur, a complaint is issued against the advertiser and a hearing is scheduled before an administrative law judge. Regulation of Advertising and Promotion Flashcards | Quizlet -$300,000 *3. The basic defense against any false advertising complaint is truth-that is, proving that a product does what the advertiser claims it does, that it is made where the advertiser says it is made, or that it is as beneficial as it is advertised to be. E. dealt with consumers' rights regarding product warranties. In either case, the losing side can appeal to the federal trade commissioners for a final ruling.

Impact Networking Lawsuit, Usars National Records, Is Bob Denver Related To John Denver, Jefferson County Alabama Leash Law, Slovenska Ambasada V Usa New York, Articles A